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Amazon's Global Expansion: Conquering the World of E-Commerce

Amazon, the e-commerce giant founded by Jeff Bezos in 1994, has revolutionized the way people shop and changed the retail landscape around the world. However, it has become a major global company. Amazon started as an online bookseller and has expanded to become the world's largest e-commerce platform, offering a wide range of products and services to customers around the world. A Pioneer in Global Expansion Amazon's global expansion strategy has been a major driver of the company's phenomenal growth. The company's expansion into international markets began in the late 1990s with the launch of Amazon.co.uk in the UK and Amazon.de in Germany. These early international operations laid the foundation for Amazon's global dominance as it leveraged its e-commerce and logistics expertise to meet the needs of consumers in new markets. Diversified Business Model At the heart of Amazon's global success is its diversified business model. Although the company's e-commer...